User Acquisition Manager

TL;DR

User Acquisition Manager (Performance Marketing): Planning, buying, and optimizing user acquisition campaigns across paid social, search, and programmatic channels with an accent on data-driven media buying, creative strategy, and competitive analysis. Focus on analyzing multi-channel performance, launching in new markets, and collaborating cross-functionally to deliver high-quality registrations at scale.

Location: Hybrid in Austin, TX or New York, NY (US)

Salary: $95,000 - $120,000 a year

Company

hirify.global Inc. is the parent company of hirify.global Date, BFF, and Badoo, building apps for dating, friendships, and equitable relationships.

What you will do

• Plan, buy, and optimize user acquisition campaigns across paid social, search, and programmatic channels like TikTok, Meta, and Google Ads.
• Analyze campaign effectiveness across channels and geos, optimizing performance to meet KPIs.
• Collaborate with Growth Creative team on ad creatives, strategy, and breakthrough ideas.
• Launch and guide user acquisition in new exploratory markets using market intelligence.
• Produce reports, presentations, and recommendations on pacing, tracking, and improvements.
• Contribute to team meetings, initiatives, and knowledge sharing.

Requirements

• 2-5 years proven experience in performance marketing / user acquisition on Google UAC, Apple Search Ads, Facebook, Snapchat, TikTok
• Strong analytical skills for data-driven decisions; comfortable with numbers and data processing.
• Experience driving revenue/user growth via acquisition channels.
• Strong Excel skills required; SQL is a plus.
• Experience in distributed teams across geographies.
• Knowledge of digital marketing channels, privacy/attribution challenges; analytics and BI tools.

Nice to have

• SQL proficiency.
• Direct experience with analytics and attribution solutions.

Culture & Benefits

• Fast-paced environment with global teams and world-class talent.
• Positive, committed culture with 'can-do' attitude and flexibility.
• Equal opportunity employer encouraging diverse applicants; reasonable adjustments available.
• AI fluency encouraged for responsible use in applications and work.