Marketing Manager (Paid Social)

TL;DR

Marketing Manager (Paid Social): Managing and optimizing paid social campaigns across Meta and emerging platforms to drive growth and user acquisition with an accent on performance metrics like CAC and trial-to-paid conversion. Focus on structured experimentation, creative optimization, and scalable budget management.

Location: Waltham, MA or Remote (Must be based in the US)

Salary: $80,400 - $100,500 USD

Company

A marketing automation platform empowering small businesses, entrepreneurs, and non-profits to grow and succeed online.

What you will do

• Own and scale paid social programs across Meta (Facebook, Instagram), TikTok, and Pinterest to meet CAC and gross add goals.
• Execute day-to-day campaign setup, audience targeting, bid strategy, and algorithm management with precision.
• Develop and manage structured testing roadmaps for creative formats, messaging angles, and landing pages.
• Monitor budgets and pacing daily to identify and mitigate performance risks early.
• Collaborate with creative and analytics teams to optimize the acquisition funnel and improve trial-to-paid conversion.
• Deliver data-driven performance reporting and communicate actionable insights to leadership.

Requirements

• 2-4 years of hands-on experience managing paid social campaigns for D2C, SaaS, or subscription brands.
• Proficiency in Meta Ads Manager, including campaign setup, targeting, and performance diagnostics.
• Strong understanding of efficiency metrics such as CAC and ROAS.
• Analytical mindset with the ability to interpret data and present findings clearly.
• Experience with A/B testing and structured experimentation.
• English: Professional fluency required

Nice to have

• Experience in an SMB-focused or subscription software environment.
• Knowledge of dynamic product ads, retargeting programs, or catalog-based campaigns.
• Familiarity with multi-touch attribution tools or incrementality testing.
• Experience with TikTok Ads or Pinterest Ads platforms.

Culture & Benefits

• Hybrid work model combining remote flexibility with access to office locations for collaboration.
• Inclusive culture with programs dedicated to diversity and educational opportunities.
• Career growth support through stretch assignments, coaching, and professional development.
• Competitive benefits package including health, welfare, and a generous paid time off policy.