Senior Executive Programmatic

TL;DR

Senior Executive Programmatic: Managing and optimising programmatic campaigns for major brands like Coca Cola and Google with an accent on achieving KPIs through implementation, testing, and analysis. Focus on creating media plans, executing tests, driving revenue growth, and building platform expertise in DV360, TTD, and Amazon.

Location: London, United Kingdom (hybrid, office around four days a week)

Company

hirify.global is an AI-driven media operating unit within WPP, connecting media, data, and partnerships via WPP Open to deliver creative personalisation at scale for leading brands.

What you will do

• Oversight of campaign implementation, daily optimisation, and QA to meet client KPIs.
• Create media plans and own elements of testing plans, including innovative ideas, execution, and evaluation.
• Develop programmatic strategies aligned with client objectives.
• Handle client reporting, insight extraction, and recommendations for future activity.
• Drive revenue growth by identifying optimisation opportunities and new services.
• Build platform knowledge and supplier relationships through training and collaboration.

Requirements

• Must be based in London, United Kingdom for hybrid work (office 4 days/week).
• Passion for programmatic activation and proactive learning.
• Confidence in core platforms: DV360, TTD, Amazon.
• Analytical skills for handling large datasets and identifying trends.
• Excellent verbal and written communication for client and supplier relationships.

Culture & Benefits

• Hybrid work model fostering creativity, collaboration, and connection.
• Comprehensive benefits: competitive medical, dental, vision insurance, group retirement plans, significant PTO, mental health days.
• Open, inclusive environment with employee resource groups, in-office events, and global WPP network access.
• Commitment to growth, development, and professional connections in marketing and advertising.