Marketing Analyst (Legal AI)

TL;DR

Marketing Analyst (Legal AI): Build dashboards, attribution models, and analytics to track marketing performance, funnel health, and revenue impact with an accent on AI/ML-powered insights and predictive modeling. Focus on optimizing campaigns, refining ICPs, analyzing customer behavior, and driving data-informed GTM strategies.

Location: Must be based in the United States or Canada. Remote role unless within ~50 miles of San Mateo, CA or Provo, UT offices (then hybrid: Mondays, Wednesdays, Fridays in-office).

Salary: $85,000 – $110,000 (US-based)

Company

Fastest-growing legal AI platform for in-house legal teams, used by 1,300+ companies including unicorns and public brands. Recently raised $60M Series B at $555M valuation.

What you will do

• Build dashboards and reports for campaign performance across paid media, ABM, email, events, and web.
• Develop single- and multi-touch attribution models to measure marketing impact on pipeline and revenue.
• Analyze funnel health from lead to closed-won and identify optimization opportunities.
• Partner with demand gen to highlight efficient campaigns, channels, and paths.
• Use AI/ML analytics for predictive insights like churn risk or next-best-actions.
• Track feature adoption, usage, retention; analyze behavior, trends, competitors to inform GTM.
• Refine ICPs, IAPs, personas with firmographic and behavioral data.
• Recommend tools for reporting, enrichment, segmentation; promote test-and-learn culture.

Requirements

• 2–4+ years marketing analytics experience, preferably SaaS (B2B AI/legal tech a plus)
• Strong grasp of funnel metrics, attribution, campaign ROI
• Hands-on with HubSpot, GA4, Looker/Tableau/Power BI
• Knowledge of relational databases (joins, aggregations, lookups)
• Comfort with AI-enabled analytics or predictive modeling preferred
• Excellent data storytelling to turn insights into actions

Nice to have

• Experience at early-stage Series A startup
• Understanding of legal tech and AI

Culture & Benefits

• High-performing team with ownership and influence from day one
• Guiding principles: 1% better daily, customer obsession, ship today, find a way, care deeply, own it
• Competitive base salary, equity, exceptional benefits, commission for applicable roles
• Relentless pace in ambiguity; thrive on urgency, ownership, good judgment