Marketing Specialist

TL;DR

Marketing Specialist (B2B Financial Services): Support regional go-to-market initiatives driving awareness, engagement, and pipeline growth through client events, ABM campaigns, and digital outreach with an accent on localizing global assets, vendor coordination, and event logistics. Focus on planning/executing programs, multi-channel promotion, tracking metrics, and delivering data-driven optimizations.

Location: New York, New York (Flexible hybrid work environment)

Salary Range: $85,000 - $95,000

Company

Provides enterprise data management solutions to the global investment community, powering more than $75 trillion in assets under management.

What you will do

• Plan and execute regional marketing programs including client roundtables, executive dinners, industry conferences, and digital events.
• Partner with regional teams on account-based marketing (ABM) campaigns to support priority accounts and pipeline goals.
• Localize global campaign assets for regional messaging, cultural context, and market priorities.
• Research, evaluate, and negotiate with vendors while managing timelines, deliverables, budgets, and event logistics.
• Collaborate on multi-channel outreach (email, LinkedIn, website) to drive attendance and engagement.
• Track and report program metrics like registration, attendance, leads, and pipeline influence, providing insights for optimization.

Requirements

• 3–5 years of B2B marketing experience, ideally in financial services or technology.
• Strong understanding of B2B tactics including demand generation, ABM, remarketing, and event programs.
• Proven project/stakeholder management in fast-paced environments with multiple deadlines.
• Excellent communication skills, attention to detail, and ability to tailor messaging for diverse audiences.
• Experience analyzing campaign/event data and translating into actionable recommendations.
• Proficiency with Salesforce, Pardot, Zoom, ABM platforms, marketing databases, LinkedIn tools, and agentic AI for planning/content/workflow.
• Strong vendor/budget management and hands-on event coordination (in-person/virtual).

Culture & Benefits

• Collaborative, fast-paced global marketing team environment.
• Flexible hybrid work supporting work-life balance.
• Competitive pay and bonus eligibility.
• Commitment to diversity, inclusion, recruitment, retention, career progression, and training/development.