VP/Director of Technical Product Marketing (Ad Tech)

TL;DR

VP/Director of Technical Product Marketing (Ad Tech): Lead product marketing for trust and safety solutions in US digital advertising with an accent on region-specific go-to-market strategies, product positioning, and thought leadership in ad fraud prevention. Focus on developing compelling messaging for complex technologies, executing product launches, and collaborating cross-functionally to drive revenue growth and market differentiation.

Location: NYC Metropolitan Area, Hybrid from US office

Company

Leader in AI-powered fraud detection and privacy compliance for digital advertising, protecting Fortune 500 brands with global team across US, London, and Singapore.

What you will do

• Define and execute product marketing strategy aligned with global goals and US market dynamics
• Develop product positioning, messaging, and go-to-market plans for launches and expansions
• Create collateral like case studies, whitepapers, and competitive analyses tailored to US audiences
• Build relationships with advertisers, publishers, agencies, and industry bodies like IAB and MRC
• Represent company at events as thought leader on ad fraud, brand safety, and privacy compliance
• Partner with product, sales, engineering, and customer success for insights and enablement

Requirements

• 8+ years product marketing in B2B SaaS, 10+ years in tech/cybersecurity
• Proven senior roles in ad tech, fraud prevention, or cybersecurity with revenue-driving GTM success
• Deep expertise in ad fraud, brand safety, cybersecurity, or trust/safety technologies
• Technical background to grasp fraud prevention tech, digital ad ecosystems, and privacy regs
• Exceptional communication, analytical skills, and C-level presentation experience
• Comfortable working across time zones with global teams

Nice to have

• AI/ML in fraud prevention
• Mobile ecosystem fraud challenges
• Industry stakeholder relationships
• Team management experience
• Enterprise security or payment fraud background

Culture & Benefits

• Collaborative, data-driven culture valuing bold ideas, high output, and analytical thinking
• Competitive compensation with equity, 100% covered medical/dental/vision for employees
• Unlimited PTO, 401k, monthly internet reimbursement
• Casual environment, professional development, fun team events
• Work with globally distributed high-performing team on cutting-edge tech