Product Marketing Lead (Fintech)

TL;DR

Product Marketing Lead (Fintech): Leading the positioning, packaging, and communication strategy for a rapidly evolving crypto infrastructure roadmap with an accent on translating complex technical capabilities into compelling partner-facing narratives. Focus on developing GTM plans, driving product adoption, and building cross-functional alignment between Product, Marketing, and Revenue teams.

Location: Must be based in the U.S. (New York, NY - Remote/Hybrid)

Company

hirify.global is a leading crypto and stablecoin infrastructure platform that enables banks, brokerages, and fintechs to offer digital asset services through a single integration.

What you will do

• Develop differentiated messaging for the full product suite across Trade, Transact, and Tokenize lines of business.
• Translate complex technical features into simple narratives tied to partner value and business outcomes.
• Partner with Product Leadership to build and lead GTM plans for new feature releases.
• Create launch materials including value propositions, FAQs, one-pagers, and sales enablement tools.
• Support joint marketing initiatives with key enterprise partners to drive product education and adoption.

Requirements

• 7-10+ years of experience in product marketing at a B2B fintech, payments, or crypto infrastructure company.
• Proven track record of supporting fast-moving product teams and building GTM motions for technical products.
• Strong storytelling skills with the ability to turn complex infrastructure into accessible narratives.
• Analytical mindset with strong instincts for positioning and audience needs.
• Must be based in the U.S. to align with company benefits and operational requirements.

Nice to have

• Background in payments, digital assets, stablecoins, or brokerage technology.

Culture & Benefits

• Comprehensive healthcare coverage (roughly 100% of premiums covered for employees).
• Equity participation opportunities.
• WeWork All Access membership and annual WFH stipend.
• Maternity and paternity leave provided after 6 months.
• Collaborative, high-ownership culture focused on transparency and innovation.