Product Marketing Director (SaaS)

TL;DR

Product Marketing Director (SaaS): Developing and operationalizing go-to-market strategies for core workforce intelligence solutions with an accent on positioning, messaging, and commercial impact. Focus on translating complex AI capabilities into business value and driving growth through high-performing campaigns and sales enablement.

Location: Remote (USA)

Salary: $160,000–$220,000 / year + bonus

Company

Global leader in Workforce Intelligence providing AI-powered people analytics and organizational design solutions to over 85,000 customers worldwide.

What you will do

• Own the go-to-market strategy for key solutions to drive net-new acquisition, expansion, and retention.
• Develop differentiated positioning and messaging that articulates clear business value and competitive edge.
• Act as the voice of the buyer, distilling customer insights into actionable guidance for product, sales, and marketing.
• Lead product and feature launches with measurable impact on awareness, pipeline, and adoption.
• Enable the sales team with compelling narratives and tools to improve conversion and shorten sales cycles.
• Optimize GTM performance using sales feedback, win/loss analysis, and usage trends.

Requirements

• 5+ years of experience in B2B SaaS product marketing with proven outcomes in growth or market expansion.
• Ability to translate complex technical capabilities into clear business value for senior buyers.
• Exceptional storytelling and messaging skills that compel action.
• Strong commercial mindset, framing decisions in terms of revenue impact and market opportunity.
• Must be based in the USA.

Culture & Benefits

• Competitive base salary and bonus eligibility.
• Opportunity to work with cutting-edge agentic AI technology in the people analytics space.
• High-impact, strategic role blending storytelling with commercial execution.
• Collaborative cross-functional environment across Product, Marketing, and Sales.