VP of Product Marketing (Adtech)

TL;DR

VP of Product Marketing (Adtech): Lead product marketing for trust and safety solutions in US digital advertising markets with an accent on go-to-market strategies, product positioning, and thought leadership in ad fraud prevention. Focus on developing region-specific messaging, competitive intelligence, and cross-functional collaboration to drive enterprise adoption and revenue growth.

Location: New York, NY (US office required)

Company

Leader in AI-powered fraud detection and privacy compliance for digital advertising, protecting Fortune 500 brands and platforms.

What you will do

• Define and execute product marketing strategy aligned with global goals and US market dynamics
• Develop product positioning, messaging, and go-to-market plans for launches and expansions
• Build relationships with advertisers, publishers, agencies, and industry bodies like IAB and MRC
• Create collateral like case studies, whitepapers, and competitive analyses tailored to US audiences
• Represent company at events as thought leader on ad fraud, brand safety, and privacy compliance
• Collaborate with product, sales, engineering, and customer success teams on roadmap and insights

Requirements

• 8+ years product marketing in B2B SaaS; 10+ years in tech/cybersecurity
• Proven senior roles in adtech, fraud prevention, or cybersecurity with go-to-market success
• Deep expertise in ad fraud, brand safety, or trust/safety technologies
• Technical background to grasp fraud detection, programmatic advertising, and adtech infrastructure
• Exceptional communication, analytical skills, and C-level presentation experience
• Comfortable working across time zones with global teams

Nice to have

• AI/ML in fraud prevention
• Mobile ecosystem fraud challenges
• Industry stakeholder relationships
• Team management experience
• Enterprise security or payment fraud background

Culture & Benefits

• Collaborative, data-driven culture valuing bold ideas and results over titles
• Competitive compensation with equity
• Excellent benefits: 100% medical/dental/vision premiums covered for employees, 50% for dependents
• Unlimited PTO, 401k, monthly internet reimbursement
• Casual environment, professional development, fun team events
• Work with globally distributed high-performing team