Senior Demand Generation Specialist/Digital Marketing Senior Specialist (Biotech)

TL;DR

Senior Demand Generation Specialist/Digital Marketing Senior Specialist (Biotech): Execute and optimize integrated marketing programs using content marketing, email marketing, and paid/organic digital campaigns across channels to drive awareness and generate qualified leads. Focus on implementing demand generation tactics, supporting account-based marketing initiatives, and collaborating with marketing and sales teams to deliver measurable results.

Location: Remote in Hungary, Romania, Serbia or Slovakia

Company

Precision for Medicine is the first global precision medicine clinical research services organization, purpose-built to improve clinical research and development for new therapeutics with expertise in oncology and rare disease.

What you will do

• Develop new content and campaigns, implement digital marketing tactics to generate qualified leads.
• Partner with Marketing & Sales to create integrated campaigns driving high-quality MQLs and SQLs.
• Plan multi-channel campaigns across paid search, social media, content, and email using marketing automation tools like HubSpot and RollWorks.
• Build landing pages, ads, emails, and digital assets aligned with approved messaging.
• Execute content atomization strategy for social, paid media, and website engagement.
• Collaborate on creative materials including imagery, emails, landing pages, and banners.
• Oversee email templates, landing pages, forms ensuring best practices and responsiveness.
• Deliver analytics to optimize campaigns, demonstrate ROI, and forecast adjustments.
• Support account-based marketing and optimize CRM/tech stack like Salesforce and HubSpot.
• Implement reporting frameworks for actionable leads to sales teams.

Requirements

• 5-7 years digital marketing experience, at least 2 years in biotech/life sciences, lead generation, and ABM
• 2-4 years in matrix environment leading marketing projects
• Experience in lead nurturing, marketing automation, web analytics
• Strong knowledge of advertising platforms: LinkedIn, Google Ads, AdRoll
• Intermediate/Advanced hands-on with HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce