Digital Marketing Intern (Medtech)

TL;DR

Digital Marketing Intern (Medtech): Supporting the marketing team with email campaign development and execution with an accent on Pardot/MCAE and B2B digital marketing. Focus on designing end-to-end campaign builds, optimizing engagement metrics, and improving database segmentation.

Location: Hybrid (Must be based in Fraser, MI, US)

Salary: $21-$23/hour

Company

hirify.global provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows.

What you will do

• Plan, build, QA, and deploy complete email campaigns in Pardot, including segmentation and automation workflows.
• Analyze active campaigns to identify opportunities for improving open rates and CTR, and present recommendations.
• Assist in building and refining multi-step nurture journeys, content mapping, and automation logic.
• Audit and improve database segmentation and list hygiene to enhance targeting and deliverability.
• Collaborate with internal stakeholders and external agency partners to bring campaigns to life.

Requirements

• Currently a junior or senior student in a 4-year undergraduate program or working towards a Master's degree.
• Familiarity with marketing automation programs like Pardot/MCAE, HubSpot, Adobe Marketo or similar.
• Advanced proficiency in MS Office Suite (Word, Excel, PowerPoint) and MS Teams.
• Basic knowledge of HTML/CSS for email editing.
• Understanding of email marketing principles and digital campaign execution.
• GPA of 3.0 and higher is desired.

Culture & Benefits

• Hybrid work arrangement with 2-3 days in office and 3-4 days at home.
• Opportunity to develop professionally in a diverse, global company with over 12,000 employees.
• Hands-on experience with B2B digital marketing and professional CRM systems like Salesforce.
• Environment focused on life-saving technology and clinical optimization.