Manager, Demand Generation - RethinkCare

TL;DR

Manager, Demand Generation (RethinkCare): Own and execute demand generation strategy for mid-market and enterprise segments with an accent on ABM, intent-driven targeting, events, and thought-leadership programs. Focus on building scalable playbooks using AI workflows, optimizing full-funnel metrics, and driving pipeline through multi-touch campaigns in long-cycle sales environments.

Location: Remote (US-based, with US-specific benefits like 401k and health insurance)

Company

SaaS provider of solutions addressing employee burnout, student mental health, behavioral issues, and effective interventions for educators, behavioral health, and employers.

What you will do

• Own marketing-sourced pipeline targets and execute demand generation strategy across mid-market and enterprise buyer journeys, targeting HR, benefits, and C-suite decision-makers.
• Build and run ABM, intent-based playbooks with 6sense, multi-touch campaigns including paid media, email, webinars, events, and thought-leadership content.
• Develop repeatable playbooks for executive events, conferences, and partner co-marketing to drive sign-ups, adoption, and channel growth.
• Collaborate with sales, content, creative, ops teams, and agencies to refine lead handoff, scoring, and ensure speed-to-lead SLAs.
• Track full-funnel metrics (MQL to ARR), analyze performance, forecast pipeline health, and run data-driven experiments for optimization.

Requirements

• 5–8 years in B2B demand generation with expertise in mid-market/enterprise long-cycle sales.
• Proven track record owning pipeline numbers and delivering revenue impact in SaaS.
• Hands-on with ABM, intent-based playbooks, events, thought-leadership targeting enterprise buyers.
• AI-first mindset: build agentic workflows with Claude/ChatGPT; proficiency in Clay/ZoomInfo for enrichment and automation.
• Experience with HubSpot, Salesforce, 6sense, Google/LinkedIn/Meta ads; funnel math in 6–12+ month cycles.
• Partner marketing, cross-functional collaboration, analytical skills for insights and action plans.

Nice to have

• Experience in EdTech, Behavioral Health, or Benefits Administration.

Culture & Benefits

• Generous health, dental, vision benefits.
• Flexible PTO and 11 paid holidays.
• 401k with matching and parental leave.
• Access to RethinkCare platform for neurodiversity support, professional resilience, and wellbeing.
• Inclusive workplace committed to diversity and equal opportunity.