Media Planner (Advertising)

TL;DR

Media Planner (Advertising): Managing day-to-day cross-channel planning and strategic media plan development with an accent on holistic plan narratives and campaign performance. Focus on translating audience insights into actionable segments and optimizing media mix across online and offline channels.

Location: Must be based in or have proximity to New York City (Hybrid)

Salary: $65,000 – $75,000

Company

hirify.global is a global independent media agency committed to transparency and objectivity in connecting brands with people.

What you will do

• Develop holistic, strategic media plans and narratives in partnership with Supervisors and Directors.
• Collaborate with Analytics and Strategy teams to incorporate actionable audience insights into recommendations.
• Manage client budgets, weekly status calls, and maintain flowcharts for media plan accuracy.
• Monitor changing media and client trends to develop strategic POVs.
• Mentor Assistant Planners by providing ongoing feedback and reviewing their work.
• Coordinate media and creative integration through cross-agency presentations.

Requirements

• Bachelor’s Degree and 2+ years of experience in media planning at an advertising agency.
• Must be located in or near New York City to support a hybrid work arrangement.
• Proficiency in Microsoft Office Suite, with Excel being a must requirement.
• Experience with tools such as Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO, and NMI.
• Strong analytical, mathematical, and communication skills.
• Ability to manage multiple client projects and meet deadlines in a fast-paced environment.

Culture & Benefits

• Hybrid work arrangement combining onsite presence with work-from-home flexibility.
• Open/Flexible PTO and paid sabbatical at significant milestone anniversaries.
• Sponsored healthcare options and 401k with company match (USA).
• Pursuit of Happiness Fund for travel, enrichment, fitness, or professional development.
• Student loan payment plan and tuition reimbursement.
• Strong commitment to diversity, inclusion, and professional growth.