Creative Strategist (TikTok)

TL;DR

Creative Strategist (TikTok): Developing and scaling creative strategies for a DTC health and wellness brand across organic content, paid ads, and TikTok Shop with an accent on direct response thinking and platform-native storytelling. Focus on building a structured testing pipeline for hooks and formats to drive customer acquisition and conversion for a female demographic (35-65).

Location: Remote; must be based in Belgium, France, Georgia, Ireland, Philippines, Portugal, Singapore, or Spain

Company

hirify.global is a high-growth DTC Health & Wellness company that has scaled to over $100M in annual sales, serving millions of customers worldwide.

What you will do

• Own the creative strategy for TikTok as a growth channel, spanning organic content, paid ads, and TikTok Shop.
• Conduct deep research into TikTok trends, competitor activity, and creator ecosystems to distill actionable hooks and scripts.
• Build and manage a continuous testing pipeline for hooks, formats, and messaging angles to identify winning patterns.
• Develop full-funnel content, from awareness and discovery to conversion-focused assets for TikTok Shop.
• Optimize key conversion levers including pacing, CTAs, product demonstrations, and social proof.
• Collaborate with Product Marketing, Paid Media, and UGC creators to scale high-performing creatives.

Requirements

• 5+ years of experience in DTC creative strategy, performance creative, or growth-focused content development.
• Strong portfolio showcasing short-form content and direct response thinking.
• Deep expertise in TikTok's platform dynamics, including trends and shopping behavior.
• Proven ability to execute creative testing methodologies and iterate based on performance data.
• Ability to bridge brand storytelling with commercial, conversion-oriented outcomes.
• Must be based in Belgium, France, Georgia, Ireland, Philippines, Portugal, Singapore, or Spain.

Culture & Benefits

• Opportunity to work alongside "A-Players" in a fast-scaling environment.
• Role at the forefront of a high-leverage growth channel for a $100M+ brand.
• Focus on high-impact work combining psychology, storytelling, and consumer behavior.