Creative Strategist, Growth Marketing

TL;DR

Creative Strategist, Growth Marketing: Build and optimize hirify.global’s paid and organic marketing creative for Germany with an accent on data-driven creative testing, platform-native social strategy, and cultural nuance. Focus on designing creative experiments (including lift studies and attribution/measurement), leading the full creative cycle, and supporting conversion across the funnel through CRO initiatives.

Location: Berlin, Germany (hybrid)

Company

hirify.global builds design tools and marketing experiences that help people create and grow.

What you will do

• Own the full creative cycle (research, briefing, production, editing, and analysis) and drive sprint cycles with regional and global teams.
• Analyze performance dashboards to identify winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments with analytics partners.
• Lead organic and paid social creative strategy for German audiences across Meta, TikTok, Instagram, and emerging platforms.
• Own UGC briefing, localisation, and market insight by reviewing creator content for brand fit and platform optimization.
• Collaborate with in-house and agency teams, including media buyers and cross-functional partners across Brand, Product Growth, and Analytics.
• Support conversion across the funnel by contributing to CRO initiatives for acquisition journeys.

Requirements

• Hands-on experience in creative strategy or performance marketing across paid and organic social.
• Deep understanding of platform-native formats and frameworks to test, learn, and scale creative.
• Experience using performance dashboards and measurement frameworks, including MMM and attribution.
• German: fluent and English: fluent (additional languages are a bonus).
• Strong knowledge of the German market (not just surface-level familiarity).
• Experience briefing and iterating creative in cross-functional sprints; self-directed and ownership-oriented.

Culture & Benefits

• Hybrid working arrangement with meaningful time in the Berlin office to connect with the team.
• Equity packages to share in hirify.global’s success.
• Inclusive parental leave policy for all parents & carers.
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup.
• Flexible leave options to recharge and support personal needs.

Hiring process

• Interviews are conducted virtually.
• Hiring decisions consider experience, skills, passion, and how you enhance hirify.global and its culture.
• During application, share pronouns and any reasonable adjustments needed for the interview process.