Senior Product Marketing Manager (Cybersecurity)

Product Marketing Manager

Company

Blockaid

Conditions

13 hours agoSenior New York, USA Hybrid Full Time Marketing Jobs by Blockaid

Skills

Packaging Product Launch Cybersecurity Messaging Saas Sales Enablement Campaign Product Marketing Crypto Defi Content Analytics Blockchain Pricing Gtm Competitive Intelligence Market Research Positioning Writing

About the Role

You will own positioning and messaging for a security platform, turning market and customer insights into clear product narratives. You will conduct deep market, customer, and competitive research across crypto-native and TradFi segments. You will create campaigns, content, and sales enablement materials that drive pipeline and support launches. You will lead product launches end-to-end, maintain competitive intelligence, and work with stakeholders to inform pricing and packaging.

Requirements

• 3–5 years of experience in product marketing product management or related B2B SaaS or web3 roles
• Experience developing and executing product launches and GTM campaigns with measurable outcomes
• Ability to translate complex technical concepts into clear narratives for technical and non-technical audiences
• Familiarity with financial markets and deep fluency in DeFi including lending protocols AMMs bridges liquidity pools and smart contract ecosystems
• Strong sales enablement instincts and ability to build proactive enablement materials
• Excellent written communication skills
• Past startup experience and comfort operating in fast ambiguous environments

Responsibilities

• Conduct deep market customer and competitive research across crypto and TradFi segments
• Define and own messaging and positioning for the platform and products
• Translate market insights into campaigns content strategies and product narratives
• Develop sales enablement materials including battlecards pitch decks and one-pagers
• Serve as internal expert on digital asset transformation and relevant regulatory developments
• Partner with Product Management on GTM strategy and roadmap prioritization
• Lead product launches end-to-end including positioning messaging and cross-functional coordination
• Build and maintain a competitive intelligence program
• Inform and refine pricing and packaging models with cross-functional stakeholders

Benefits

• Fantastic healthcare including fully-paid options and FSA
• PTO
• 401k with match
• Hybrid environment with pre-tax commuter benefits

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