Senior Manager, Lifecycle Marketing (AI)

TL;DR

Senior Manager, Lifecycle Marketing (AI): Driving growth, engagement, and retention across hirify.global’ newsletter and businesses with an accent on AI-enabled infrastructure and automated reader journeys. Focus on replacing manual campaigns with scalable systems and optimizing the end-to-end reader journey from onboarding to retention.

Location: Remote (Must be based in the United States; DC & NYC preferred)

Salary: $95,000 - $115,000

Company

hirify.global is a data-driven news organization consolidating its audience functions into a unified growth engine to enhance reader experience and retention.

What you will do

• Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
• Lead CRM/ESP strategy, vendor management, and potential migrations to ensure scalable and future-ready platforms.
• Build automated, behaviorally-driven lifecycle journeys across email, SMS, and emerging channels.
• Integrate AI into workflows for churn prediction, dynamic content personalization, and generative copy testing.
• Design and execute experimentation frameworks to drive measurable gains in retention and LTV.
• Collaborate with Product, Editorial, Membership, and Events to embed lifecycle thinking across the business.

Requirements

• 6–10+ years of experience in lifecycle, CRM, retention, and/or growth marketing.
• Deep proficiency in ESPs and marketing automation platforms like Sailthru, Braze, or Iterable.
• Experience with visualization tools (Sigma, Looker, Tableau, GA4) and working with data science teams.
• Proven track record of leading martech migrations and utilizing CDPs (e.g., Segment).
• Familiarity with front-end technologies including HTML, CSS, and Javascript.
• Must be based in the United States.

Nice to have

• Experience in media, subscription, or DTC environments.
• Experience embedding AI into lifecycle workflows, such as propensity scoring and content recommendations.

Culture & Benefits

• Comprehensive health insurance (PPO and High Deductible options) with HSA contributions.
• 401(k) with employer match and annual learning and development stipend.
• Generous vacation policy, holidays, and one mental health day per quarter.
• $100 monthly work-from-home stipend and flexible arrangements for parents and caretakers.
• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility.
• Access to the hirify.global Family Fund for financial support during emergencies.