Email & Lifecycle Marketing Manager (Fintech)

TL;DR

Email & Lifecycle Marketing Manager (Fintech): Developing and scaling automated email nurturing and lifecycle campaigns to drive growth in a B2B SaaS environment with an accent on trigger-based journeys and data-driven optimization. Focus on leveraging AI tools, conducting A/B testing, and collaborating cross-functionally to improve conversion rates across the funnel.

Location: Remote-eligible or hybrid in San Jose, CA or Draper, UT. Must be based in the USA

Salary: $90,900 - $133,700 USD

Company

hirify.global is a fintech company that replaces outdated financial processes with innovative automation tools to help businesses gain control of their operations.

What you will do

• Co-develop email and lifecycle marketing strategies with cross-functional teams to align messaging across channels.
• Build and deploy automated, trigger-based journeys for top and middle funnel lifecycle stages.
• Own key lifecycle growth targets and deliver measurable impact on core metrics.
• Execute segmentation, dynamic content, and personalization using platforms like Inflection.io.
• Design and optimize A/B and multivariate experiments to improve open and conversion rates.
• Track and report KPIs, partnering with analytics and GTM Ops to develop dashboards and actionable insights.

Requirements

• 4+ years of email or lifecycle marketing experience in B2B SaaS or similar environments.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, or Customer.io).
• Proven track record of scaling personalized lifecycle programs that drive measurable outcomes.
• Strong skills in segmentation, testing, and analytics.
• Solid understanding of email compliance (CAN-SPAM, GDPR).
• Must be based in the United States.

Nice to have

• Working knowledge of HTML/CSS for email template editing.
• Familiarity with CRM systems like Salesforce and customer data platforms.

Culture & Benefits

• 100% paid employee health, dental, and vision plans.
• Comprehensive financial benefits including 401(k), HSA, and FSA accounts.
• Flexible time off, 11+ observed holidays, and wellness days.
• Employee Stock Purchase Program with discounts.
• Remote-eligible role options and wellness/fitness initiatives.