Senior Customer Marketing Manager (SaaS)

TL;DR

Senior Customer Marketing Manager (SaaS): Developing and executing customer expansion strategies to drive cross-sell and upsell revenue within the existing customer base with an accent on account-based marketing and data-driven campaign optimization. Focus on building end-to-end expansion programs, leveraging AI for personalization, and partnering with Customer Success to maximize product adoption.

Location: Remote (United States)

Salary: $130,000 - $150,000 per year

Company

hirify.global simplifies the lives of IT professionals by maximizing their Microsoft cloud and end user computing investments.

What you will do

• Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth.
• Build an account-based expansion framework based on customer segmentation, product adoption, and growth potential.
• Design and launch targeted expansion campaigns via lifecycle emails, digital touchpoints, webinars, and direct outreach.
• Analyze customer usage signals, intent data, and pipeline data to identify and prioritize expansion opportunities.
• Collaborate with Customer Success, Sales, and RevOps to align messaging and execution of revenue-driving plays.
• Leverage AI tools to improve campaign personalization and program efficiency at scale.

Requirements

• 7+ years of experience in B2B marketing, specifically in customer, lifecycle, or ABM roles.
• Proven track record of driving cross-sell and upsell revenue within a SaaS or recurring-revenue business.
• Strong operational skillset with CRM, marketing automation, BI tools, and customer data platforms.
• Ability to operate as a senior individual contributor, balancing strategic planning with hands-on execution.
• Must be based in the United States.
• Comfort with and willingness to use AI tools to maximize impact and efficiency.

Nice to have

• Experience in a high-growth SaaS or cloud technology company.
• Familiarity with Microsoft Azure, AVD, or Windows 365 ecosystems.
• Experience with intent platforms such as 6sense, Gainsight, or Totango.
• Proficiency with HubSpot and Salesforce.

Culture & Benefits

• Competitive base salary and incentive plan with stock options.
• Comprehensive health, welfare, life, and disability plans.
• Company retirement plan.
• Unlimited flexible paid time off, including your birthday off.
• Collaborative, nimble, and fast-moving team culture.