Product Marketing Manager III (Fintech)

TL;DR

Product Marketing Manager III (Fintech): Leading and implementing marketing strategies to drive B2C/B2B customer engagement and affinity for auto finance solutions with an accent on go-to-market strategies and market positioning. Focus on developing feature roadmaps driven by research and analytics to deliver personalized customer experiences.

Location: Hybrid (Fort Worth, TX). Must be based in the US; visa sponsorship is not available

Company

hirify.global is a global provider of auto finance solutions and a wholly owned captive finance subsidiary of General Motors.

What you will do

• Lead go-to-market strategies and market positioning to drive B2C/B2B customer awareness and engagement.
• Develop a roadmap of features based on customer research and analytics to optimize digital channels.
• Create high-profile marketing initiatives and manage customer communications across all touchpoints.
• Collaborate with cross-functional teams, including UX designers and developers, to ensure on-time delivery of campaigns.
• Facilitate dealer website enhancements utilizing agile and waterfall methodologies.
• Measure and report on the effectiveness of marketing campaigns and collateral assets.

Requirements

• 4-6 years of experience as a product marketer or in a similar role.
• Must not require visa sponsorship for this position.
• Bachelor’s degree in a related field or equivalent experience.
• Proven track record of project execution within a matrix organization.
• Strong analytical skills to interpret data and deliver business insights.
• Experience with product backlog development, grooming, and agile methodologies.

Culture & Benefits

• Generous benefits package available on day one, including 401K matching.
• 12 weeks of 100% paid bonding leave for new parents.
• Tuition assistance and continuous training opportunities.
• GM employee auto discount.
• Flexible hybrid work environment with 2 days a week in the office.