Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Executing end-to-end marketing campaigns across Dental, Auto, and Platform verticals with an accent on partner materials, journey builds, and performance optimization. Focus on analyzing real-time data, iterating on campaigns, and collaborating cross-functionally to drive measurable impact.

Location: San Francisco or Los Angeles (Hybrid)

Salary: $99,000 - $130,000 per year

Company

AI-native fintech platform providing pay-over-time options for auto service, dental, veterinary, and specialty merchants nationwide.

What you will do

• Own end-to-end campaign execution including intake, scoping, copywriting, email design, and journey builds in Iterable.
• Support high-priority campaigns across Dental, Auto, and Platform verticals for measurable business impact.
• Develop scalable partner marketing materials like toolkits, one-pagers, and co-branded assets; lead partner campaigns.
• Collaborate with Strategy, Account Management, and Operations teams on marketing initiatives.
• Manage always-on campaigns, analyze performance, produce reporting, and optimize based on data.
• Define content distribution plans, monitor adoption, and iterate based on feedback and outcomes.

Requirements

• 4–6+ years in campaign, lifecycle, or integrated marketing, ideally in fintech, SaaS, or B2B2C.
• Proven end-to-end campaign ownership from intake to optimization and reporting.
• Hands-on with marketing automation (Iterable preferred): email builds, journeys, segmentation.
• Strong copywriting, editing, detail-oriented for brand consistency.
• Data-driven with analytics skills to derive insights and optimizations.
• Exceptional project management for multiple campaigns in fast-paced environment.
• Strong cross-functional collaboration with Strategy, Account Management, Operations, partners.

Nice to have

• Experience with multi-vertical/product strategies and audience-adapted messaging.
• Proficiency in marketing analytics, reporting, and dashboards.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent.

Culture & Benefits

• Mission-driven, collaborative culture with people-centered values: Serve Others Before Self, Include Always, Connect Genuinely, Innovate for Good.
• Competitive pay, stock options, unlimited PTO.
• Comprehensive health benefits (Medical, Dental, Vision, Life, EAP, Parental Leave, HSA), 401(k) match, Pet Insurance, Cell Phone Stipend.
• Team-based strategic planning and ownership of deliverables.