Integrated Marketing Manager, Abm (Fintech)

TL;DR

Integrated Marketing Manager (Fintech): Driving strategic account-based marketing initiatives that build meaningful engagement with priority enterprise accounts with an accent on translating account insights and commercial priorities into actionable marketing programs. Focus on multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.

Location: Hybrid in Austin, TX. Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.

Company

hirify.global builds innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market.

What you will do

• Lead full-funnel, multi-channel campaign planning and execution.
• Design and implement targeted ABM and vertical marketing strategies.
• Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
• Act as the central point of coordination across marketing teams.
• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
• Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

Requirements

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
• Understand ABM principles, digital channels, and full-funnel campaign design.
• Translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.
• Successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.
• Move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus.
• Comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.

Culture & Benefits

• Shape how leading enterprises engage with data and AI with intuitive, open tools.
• Take ownership of a strategic growth area and create scalable ABM frameworks with visible business impact.
• Work across regions and functions in a diverse, global team united by curiosity and openness.
• Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
• Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.