Marketing Specialist (Fintech)

TL;DR

Marketing Specialist (CRM/Fintech): Leading end-to-end development of CRM and campaigns for finance sector projects with an accent on customer engagement and audience segmentation. Focus on driving continuous improvement through A/B testing, optimizing customer communications, and collaborating with cross-functional teams to ensure global compliance.

Location: Must be based in Vilnius, Lithuania

Salary: from 2800 EUR gross

Company

A global software development and IT team augmentation firm focusing on fintech, banking, and telco industries.

What you will do

• Lead end-to-end development of CRM and marketing campaigns.
• Monitor and analyze customer engagement metrics.
• Collaborate with legal and compliance teams to ensure regional and global alignment.
• Design and execute A/B tests to drive continuous improvement.
• Define target audience segments for CRM engineering teams.
• Ensure high quality of all customer communications, including copy and assets.

Requirements

• Minimum 2 years of experience in CRM, Customer Experience, or Product Marketing.
• Fluency in English (written and spoken).
• Must be based in Vilnius, Lithuania.
• Proven experience managing CRM campaigns in global or multi-market environments.
• Proficiency in CRM platforms such as Salesforce or Braze.
• Strong skills in data analysis, audience segmentation, and reporting using Excel and PowerPoint.

Nice to have

• Background in Finance or FinTech.

Culture & Benefits

• Personalized benefits packages tailored to individual needs.
• Opportunity to collaborate with award-winning international teams.
• Work on diverse and challenging projects across various tech stacks.
• Regular team events, including summer and winter parties.
• Celebrations for birthdays and project milestones.