Senior Product Marketing Manager (EPM)

TL;DR

Senior Product Marketing Manager (EPM): Owning go-to-market strategy and execution for Close & Consolidation and FP&A capability areas with an accent on platform narrative, messaging frameworks, and competitive displacement. Focus on executing complex customer upgrade programs, developing buyer-centric narratives for financial executives, and synthesizing competitive intelligence into actionable sales assets.

Location: Remote (UK)

Salary: £52,000–£65,000 Annual

Company

hirify.global is a global provider of reporting, analytics, and performance management solutions that empower finance and data teams to make intelligent decisions.

What you will do

• Own and evolve the messaging and positioning framework for the flagship EPM platform, specifically for Close & Consolidation and FP&A use cases.
• Lead the PMM efforts for a major cross-functional platform initiative, ensuring cohesive positioning across the portfolio.
• Develop and execute customer upgrade programs to migrate existing users from legacy products to the modern flagship platform.
• Drive the end-to-end GTM execution for product launches and feature releases, including campaign briefs and audience segmentation.
• Lead competitive intelligence (CI) efforts, developing battlecards and conducting win/loss analysis using tools like Gartner and ISG.
• Support global GTM execution through content localization and regional messaging adaptation for international markets.

Requirements

• Proven product marketing experience, including at least one year in B2B enterprise software.
• Deep domain expertise in EPM, financial close, consolidation, or FP&A software.
• Hands-on experience in competitive intelligence, including building battlecards and running win/loss programs.
• Experience supporting GTM efforts in international markets.
• Demonstrated track record of executing customer upgrade or transition programs.
• Must be based in the UK.

Nice to have

• Experience marketing through platform consolidation or major portfolio architecture transitions.
• Familiarity with CI platforms such as Crayon or Klue.

Culture & Benefits

• High-energy, high-performance global team environment.
• Commitment to pay transparency and fair compensation.
• Focus on core values: Results Orientation, Winning Attitude, Be One Team, Disciplined Execution, and a Customer-First Mindset.
• Potential eligibility for bonuses for non-sales roles.