Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving product adoption and commercial strategy for the Bank Payments Network Group with an accent on SMB customer segments and complex payment solutions. Focus on building compelling value propositions, leveraging data-driven insights, and orchestrating cross-functional go-to-market initiatives to scale revenue.

Location: Must be based in the UK (London/Leeds offices).

Salary: £89,040 – £133,560

Company

hirify.global is a global bank payment company processing over US$130bn annually for businesses through direct debit, real-time payments, and open banking.

What you will do

• Own the end-to-end product marketing strategy for the SMB segment within the Bank Payments Network Group.
• Translate technical payment innovations into clear, compelling commercial narratives for sales and customer success teams.
• Conduct quantitative and qualitative customer research to inform product strategy and establish commercial foundations.
• Collaborate cross-functionally with product, commercial strategy, sales, and marketing to launch and scale solutions.
• Drive key business metrics including activation, adoption, and revenue growth.
• Monitor the competitive landscape to articulate differentiation and influence GTM strategy.

Requirements

• Extensive B2B product marketing experience including customer research, ICP development, and survey analysis.
• Proven track record of multi-product and solutions selling within a portfolio.
• Strong analytical skills with experience using data to inform positioning and GTM strategy.
• Ability to build consensus across diverse cross-functional teams.
• Experience in payments or fintech is highly preferred.
• Must be based in the UK to work from London or Leeds offices.

Culture & Benefits

• Adaptive Working policy allowing for flexible work arrangements.
• Work away scheme enabling up to 90 days of remote work from outside the country of residence per year.
• Equity participation for all permanent employees.
• Generous holiday allowance plus annual volunteer and wellness days.
• Dedicated annual learning budget for professional development.
• Comprehensive wellbeing support and medical cover.