Senior Developer Lifecycle Marketing Manager

TL;DR

Senior Developer Lifecycle Marketing Manager (hirify.global/AI): Engineer in-product messages and email campaigns within hirify.global’s platform and AI products with an accent on developer behavior, lifecycle signals, and scalable messaging. Focus on translating marketing objectives into code, authoring engineering specs, and optimizing performance through data-driven segmentation and A/B testing.

Location: Remote, United States

Salary: USD $103,200 - $273,700 / year

Company

World’s leading AI-powered developer platform used by over 180 million developers, powering collaboration and Copilot adoption across Fortune 100 companies.

What you will do

• Write, implement, and launch in-product messages directly in hirify.global’s platform and AI products, contributing code for scalable messaging.
• Translate campaign goals into executable in-product and email concepts based on developer behavior and lifecycle data.
• Author detailed engineering requirements for messaging functionality, partnering with engineering teams.
• Design data-driven audience segmentation with Marketing Operations and Data Engineering.
• Analyze campaign metrics like open rates, CTOR, activations, and unsub rates to recommend optimizations.
• Influence developer-centric messaging strategies that resonate with workflows and challenges.

Requirements

• 7+ years in B2B integrated marketing or equivalent (5+ with Bachelor’s in related field)
• 4+ years building full-stack web apps focused on backend with Ruby on Rails or Node.js using agentic AI tools
• Proven track record shipping product code and in-product experiences (not just managing teams)
• Experience writing actionable engineering requirements or technical specs
• Strong understanding of developer persona, mindset, values, and tooling

Nice to have

• Experience working in hirify.global’s platform or ecosystem as a developer/contributor
• B2B lifecycle, product, or developer marketing with end-to-end campaign ownership
• A/B testing and conversion optimization in email and in-product experiences

Culture & Benefits

• Remote-first with competitive pay, annual bonus, stock, and sales incentives where applicable
• Generous learning/growth opportunities and excellent benefits supporting work-life balance
• Values: Customer-obsessed, Ship to learn, Growth mindset, Own the outcome, Better together, Diverse and inclusive