Director, Advocacy & Influence

TL;DR

Director, Advocacy & Influence (Customer Marketing): Lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across the ecosystem with an accent on building scalable programs for references, speaking opportunities, co-marketing, and third-party validation. Focus on owning the YII Awards program, nurturing relationships with users and influencers, and activating voices for business impact and market credibility.

Location: Dublin, Ireland (Hybrid or Home-Based)

Company

hirify.global is a world-leading software company providing solutions for infrastructure professionals to design, build, and operate resilient infrastructure for transportation, water, energy, cities, and more.

What you will do

• Identify, nurture, and activate customer champions from practitioners to executives into visible advocates.
• Build and scale formal customer advocacy and reference programs, managing pipelines for references, case studies, testimonials, and speaking engagements.
• Own the end-to-end YII Awards program as a year-round advocacy platform, extending stories across marketing and communications.
• Shape influencer and brand ambassador strategy, cultivate relationships with industry voices, analysts, and leaders for co-marketing opportunities.
• Partner cross-functionally to activate customer and influencer voices, create centralized repositories of advocacy assets, and define scalable processes and KPIs.

Requirements

• 8+ years in customer advocacy, customer marketing, community, influencer, reference, or related programs.
• Proven experience leading and managing a small team.
• Highly relationship-oriented with strong instincts for identifying advocates and turning relationships into market opportunities.
• Experience with customer storytelling, speaking programs, co-marketing, references, and influencer engagement.
• Comfortable building structured programs with measurable outcomes in a matrixed organization.

Nice to have

• Experience with B2C-style community, ambassador, loyalty, or influencer programs adaptable to B2B.

Culture & Benefits

• Great team and culture with commitment to inclusion, belonging, and colleague well-being through global initiatives.
• Attractive salary and benefits package.
• Exciting career in a world-leading software company advancing sustainable infrastructure.
• Opportunity to make a real difference in project delivery and asset performance via digital twin solutions.