Digital Performance Lead

TL;DR

Digital Performance Lead (Performance Marketing): Driving overall marketing effectiveness by aligning media, digital performance, and commercial priorities with an accent on measurement frameworks, analytics, and optimization. Focus on leading econometrics projects, establishing data-led planning, and digital media strategy across paid channels including PPC.

Location: Hybrid working with office base in Dublin, Ireland

Company

Europe’s leading entertainment and communications business with over 22 million customers across five countries.

What you will do

• Drive marketing performance by identifying effective media and marketing activities and sharing insights across the business.
• Own the media and marketing measurement framework, including analytics, attribution, econometrics, and test-and-learn approaches.
• Lead econometrics projects to inform sales drivers and optimize media investment allocation.
• Establish best-practice, data-led planning integrating insights from econometrics, segmentation, market data, and campaign evaluation.
• Partner with trading and commercial teams to align marketing with business priorities and performance.
• Lead digital media strategy across paid channels, with in-depth knowledge of PPC, to improve digital performance.
• Deliver marketing transformation initiatives in data, technology, and AI, collaborating with senior stakeholders.

Requirements

• Proven experience in senior marketing roles (agency or client side) with substantial digital/performance media experience including PPC and measurement.
• Strong collaborator able to work across teams and countries with excellent stakeholder management in complex matrix organizations.
• Confident presenter to senior stakeholders, earning trust to drive key KPIs.
• Strong analytical and commercial acumen to deliver business impact and ROI.
• Available to start immediately for 12-month maternity cover.

Culture & Benefits

• Hybrid working approach for flexibility between office and home.
• Free hirify.global NOW TV and discounted broadband.
• Private healthcare with Laya Healthcare, dental options, pension plan, and life assurance.
• Annual Sharesave scheme, cycle to work scheme, and exclusive discounts from over 100 retailers.
• Focus on inclusion, potential, and flexible working; Disability Confident Accredited Employer.