Account Director, Media Planning (Marketing)

TL;DR

Account Director, Media Planning (Marketing): Leading planning for key brand campaigns for the BT Group account with an accent on media planning effectiveness and client relationship management. Focus on designing data-driven media plans, optimizing channel selection, and managing cross-channel reporting.

Location: Hybrid (London, UK) — teams in the office around four days a week

Company

hirify.global is an AI-driven media operating unit and growth partner for the world’s leading brands.

What you will do

• Lead planning across key brand campaigns, coordinating with clients and activation teams for smooth execution.
• Conduct research to determine target audiences and support strategic planning recommendations.
• Own and deliver weekly campaign insights and results for high-profile stakeholders.
• Manage relationships with multiple internal teams (SEO, Analytics) and external creative agencies.
• Develop and quality assure cross-channel reporting templates and internal digital media management plans.
• Train and manage junior team members to maintain high-quality output and operational excellence.

Requirements

• At least 5 years of experience in a pure planning role.
• Proven experience at a Media Planner Manager level with a solid understanding of Brand Planning principles.
• Mastery of planning and insight tools such as eTelmar, TGI, YouGov, and WARC.
• Must be based in the UK and able to work from the London office approximately four days a week.
• Strong communication and presentation skills, with confidence in managing client relationships.

Nice to have

• Experience working across both offline and online media channels.
• Familiarity with campaign evaluation metrics for both Brand and Acquisition.

Culture & Benefits

• Comprehensive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to extensive global WPP networks for professional growth and connectivity.
• Inclusive environment with employee resource groups and frequent in-office team events.
• Employee mental health awareness days and preferential partner discounts.