Marketing Programme Manager (ABM)

TL;DR

Marketing Programme Manager (ABM): Developing and executing account-based marketing strategies for high-priority ecommerce brands with an accent on operational excellence and target account penetration. Focus on building automated workflows using AI tools, managing cross-functional break-in plans, and tracking qualitative account influence.

Location: London, UK. Must have valid UK work authorisation

Company

hirify.global provides AI-powered reviews and loyalty solutions for over 30,000 global ecommerce brands.

What you will do

• Lead the operational execution of ABM campaigns across paid channels, direct mail, email, gifting, and events.
• Develop account-level messaging and break-in plans in collaboration with the executive team.
• Build and maintain target account lists and clean segmentation across global markets.
• Create internal utilities and automate workflows using AI tools like Claude Code.
• Partner with global sales to identify and develop relationships with decision-makers at target brands.
• Manage reporting and qualitative tracking of account influence.

Requirements

• Experience working with ecommerce brands, agencies, or tech partners.
• Must have valid UK work authorisation to apply.
• Proficiency in using AI daily for building and automation (e.g., Claude Code, vibe-coding).
• Exceptional organizational skills and experience in meticulous account tracking.
• Strong sales empathy and ability to adapt marketing work to help close deals.

Nice to have

• Brand-side experience in growth, retention, or CX.

Culture & Benefits

• Hybrid working model (4 days in-office in London).
• Private healthcare with dental and optical included.
• Pension contributions and voluntary death in service policy.
• Generous PTO, volunteer days, and flex days.
• Cycle to work scheme and individualized career development rewards.