Digital Marketing Analyst, Agency or Ecommerce Background

TL;DR

Digital Marketing Analyst (Agency or Ecommerce): Support account managers with campaign data management, optimize analysis processes, and provide data transparency through reports with an accent on paid social and data storytelling. Focus on building AI and data pipelines to spot revenue opportunities, implementing AI agent solutions for efficiency in reporting, research, and campaign management.

Location: Cape Town, Johannesburg, Durban (South Africa); hybrid working with offices in London and Manchester (UK)

Company

TikTok Shop specialist agency focused on driving GMV growth for beauty, fashion, lifestyle and FMCG brands in the UK, US and EU.

What you will do

• Support account managers with relevant data for client performance and optimize analysis processes to identify performance gaps.
• Provide data transparency through reports for staff and clients, lead paid social opportunities, and evangelize data storytelling.
• Build AI and data pipelines to spot revenue and cost opportunities, integrate into client plans, and present ideas.
• Explore and implement AI agent solutions for reporting, research, and campaign management efficiency.
• Ensure data integrity, consistency, accuracy, and security across platforms.

Requirements

• Strong knowledge of paid social platforms (Meta, TikTok, Google Ads).
• Proficiency in SQL and Python for data analysis and automation (plus).
• Experience with APIs and data integration.
• Strong Excel/Google Sheets skills.
• Understanding and demonstrated usage of AI LLM and agent frameworks.
• Ability to translate marketing data into actionable recommendations.
• Analytical thinker with attention to detail, problem-solver, curious about AI in marketing.
• Comfortable working independently and with cross-functional teams, excellent communication skills, self-starter.

Nice to have

• Experience building or deploying AI agents for automation, data analysis, or research.
• Experience building data pipelines.
• Experience in agency, e-commerce, or digital brand setting.

Culture & Benefits

• Competitive salary benchmarked to experience and performance, performance-related bonus/commission.
• 28 days holiday + bank holidays, hybrid working with flexible hours focused on output.
• Company pension scheme, monthly wellness allowance, team socials, staff discounts.
• Fast-paced, high-ownership culture with minimal bureaucracy, clear progression paths, regular reviews.
• Direct exposure to high-growth brands, cutting edge of TikTok Shop and social commerce.