Marketing Operations Manager

TL;DR

Marketing Operations Manager (MarTech): Execute and orchestrate omnichannel campaigns and customer journeys across platforms like SFMC and Pardot with an accent on technical setup, data segmentation, and automation. Focus on refining workflows, leveraging SQL for insights, applying AI for efficiencies, and ensuring compliance and scalability in a high-growth environment.

Location: Remote from Canada (Halifax, Calgary, Vancouver, Ottawa, Kitchener, Waterloo, Hamilton, Truro). Must live in Canada and be legally authorized to work there; no sponsorship, relocation, or visa transfer.

Salary: CA$81,400 - CA$102,000 per year

Company

SaaS platform providing financial tools for small businesses, including invoicing, expenses, payments, and payroll.

What you will do

• Lead end-to-end campaign and journey execution in SFMC and Pardot, including ad-hoc sends, automated triggers, and dynamic content with AMPscript.
• Build SQL-based audience segments, code responsive HTML/CSS emails and landing pages, and manage in-app experiences via Pendo.
• Track performance, generate reports, ensure data privacy compliance (GDPR/CASL), and troubleshoot integrations.
• Refine workflows with AI and automation, maintain documentation, and participate in Agile sprints.
• Partner cross-functionally to integrate MarTech stack and advocate for technical best practices.

Requirements

• 3-5 years technical proficiency in SQL, HTML, CSS; code responsive assets and query data from scratch.
• Deep expertise in Tier-1 Marketing Automation Platform (SFMC preferred; Marketo, Braze, HubSpot ok).
• Familiarity with dynamic content (AMPscript/Liquid), API integrations, email marketing, and data analysis.
• Experience in high-growth environments, Agile, process refinement, and cross-functional collaboration.
• Interest in AI/automation for ops; strong communication and adaptability.

Nice to have

• SFMC/Pardot certifications.
• Experience with Pendo for in-app messaging and analysis.
• Familiarity with G-Suite, Slack, Jira, Zendesk, Litmus.

Culture & Benefits

• Comprehensive health, dental, fertility benefits; flexible vacation, parental leave, retirement/pension matching.
• Stock options, annual healthy living credit, peer recognition, employee assistance program.
• Home office credit if no access to offices (Toronto, Amsterdam, San Luis Potosi); in-person gatherings.
• Supportive culture with onboarding, coaching, career development, and focus on work-life balance.