Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Own user and merchant acquisition goals, drive active user growth, and develop revenue-focused campaigns with an accent on high-efficiency channels and AI-assisted insights. Focus on building data analytics frameworks, partnering with retailers, and translating business objectives into actionable strategies.

Location: Remote (Canada)

Salary: $90,000 - $120,000 CAD annually + PSIP bonus

Company

hirify.global is revolutionizing shopping with interest-free installment plans, blending tech to empower consumers and boost merchant sales.

What you will do

• Own user and merchant acquisition goals and drive active user growth
• Develop revenue-focused campaigns and identify high-efficiency channels
• Leverage AI tools and insights for marketing decisions
• Partner with hirify.global retailers and work cross-functionally with partnerships, sales, merchant success, and product teams
• Build and maintain data analytics frameworks
• Translate business objectives into clear documentation and strategies

Requirements

• 5+ years of progressive experience in marketing
• Bachelor's Degree
• Strong data analytics skills and proven ownership of KPIs
• Success with app marketing channels
• Proficiency in email marketing platforms
• Working knowledge of AI tools
• Ability to work cross-functionally

Nice to have

• English speaking with French fluency
• Experience in fintech marketing
• Familiarity with Salesforce
• Experience building growth strategies from the ground up

Culture & Benefits

• Competitive salary and PSIP bonus
• RRSP with employer match
• Life, LTD, medical, dental, and vision insurance
• Highly discounted gym membership
• Volunteer hours and sabbatical
• Collaborative team environment