Partner Marketing Manager (LegalTech)

TL;DR

Partner Marketing Manager (LegalTech): Driving growth through the orchestration of partner communications and strategic co-marketing campaigns for Tier 1 ISV partners with an accent on demand generation and partner ecosystem engagement. Focus on optimizing the partner funnel, improving lead attribution, and executing high-impact flagship events like the Partner Impact Summit.

Location: Hybrid in Vancouver, Calgary, or Toronto (minimum twice per week in office)

Salary: $85,400 – $115,600 CAD

Company

hirify.global is a global leader in legal AI technology, empowering legal professionals and law firms to work more efficiently and securely.

What you will do

• Oversee global partner communication strategies, including newsletters and social amplification across NA, EMEA, and APAC.
• Execute demand-generation activities such as joint webinars, "Partner Power Half Hours," and technical bootcamps.
• Create "better together" marketing assets (case studies, demo scripts, battlecards) to support sales and partner enablement.
• Manage the MDF program and the marketing strategy for the Partner Portal.
• Lead flagship events, including the Partner Impact Summit and partner-focused programming at hirify.globalCon.
• Maintain data hygiene for the partner referral pipeline and analyze performance against team OKRs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in Partner Marketing, Channel Marketing, or Demand Generation.
• Strong analytical background with experience in CRM data hygiene and performance reporting.
• Proven track record of driving measurable sales pipeline and referral growth.
• Must be based in or able to work from Vancouver, Calgary, or Toronto.

Nice to have

• Experience within the legal industry.
• Experience working with a tiered partner ecosystem (e.g., Tier 1 strategic partners).
• Proficiency with Asana, Excel, Salesforce, PRM tools, and WordPress.

Culture & Benefits

• Hybrid work environment with a flexible time off policy (encouraged 20 days per year).
• Competitive salary with top-tier health, dental, and vision insurance.
• $2000 annual counseling benefit.
• RRSP matching and RESP contributions.
• hirify.globalversary recognition program for employees at 3, 5, 7, and 10 years.