Paid Search Manager (Marketing)

TL;DR

Paid Search Manager (SEM): Executing and optimizing paid search campaigns across Google Ads and Bing to drive subscriber acquisition for a sports streaming platform with an accent on CPA and ROI optimization. Focus on building high-volume SEM campaigns, refining keyword strategies, and leveraging data for A/B testing and performance reporting.

Location: Hybrid in Austin, TX. Must be local to Austin, TX, or willing to relocate

Company

hirify.global is a leading digital platform for underserved sports, combining live and on-demand streaming with original programming and technology.

What you will do

• Build, test, and deploy paid search campaigns in Google Ads and Bing, ensuring accurate targeting for major sports events.
• Implement keyword and bidding strategies to optimize CPA and improve ROAS across various sports verticals.
• Monitor real-time performance to mitigate high CPA campaigns and optimize through dayparting and target controls.
• Execute A/B tests on ad copy and landing pages to recommend data-driven optimizations.
• Collaborate with Content and Analytics teams to verify data validation and ensure cohesive messaging.
• Provide performance inputs for weekly business reviews and conduct ad hoc performance analysis.

Requirements

• 5+ years of hands-on experience in Paid Search (SEM), specifically with Google Ads and Bing.
• Deep understanding of keyword strategy, Quality Score, and SEM metrics (CPA, ROAS).
• Proficiency in analytics tools and Google Ads Editor for managing high-volume accounts.
• Strong analytical skills to track performance and interpret data for campaign adjustment.
• Must be local to Austin, TX, or willing to relocate.

Nice to have

• Experience with Performance Max campaigns and AI-driven testing.
• Background in streaming or subscription-based services (retention, churn, reactivation).
• A passion for sports.

Culture & Benefits

• Annual equity awards for top performers.
• Comprehensive medical, dental, and vision insurance plans.
• Generous 401(K) company match with immediate vesting.
• Flexible paid time off and progressive parental leave policies.
• On-site perks including a stocked snack bar and weekly catered lunch and breakfast tacos.