1 день назад
Temp Lifecycle Marketing Manager (Braze)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Temp Lifecycle Marketing Manager (Braze): Leading Braze operations and executing core lifecycle marketing initiatives with an accent on multi-channel campaign execution and reporting. Focus on designing A/B experiments, optimizing member experience, and collaborating with cross-functional product and engineering teams.
Location: Must be US-based
Company
provides lifelong mental health support combining evidence-based content, clinical care, and innovative technology.
What you will do
- Drive strategy and execution for core Lifecycle marketing initiatives, including the monthly newsletter.
- Design, execute, and analyze A/B and multivariate experiments within Braze to deliver actionable readouts.
- Collaborate with Analytics, Product, and Engineering teams to address specific needs for lifecycle campaigns.
- Partner with the B2B Marketing Ops team to support client launches and migrations.
- Handle ad-hoc campaign builds and reporting requests across the broader team.
Requirements
- 3+ years of experience in marketing or CRM operations.
- Proven experience executing campaigns across email, push, in-app modal, and SMS channels.
- Deep understanding of multi-channel best practices, deliverability, and data protection laws.
- Strong project management skills with the ability to manage multiple priorities and resources.
- Data-driven approach to reporting on marketing campaigns.
- Must be based in the United States.
Nice to have
- Experience with Braze and Liquid Logic.
- Proficiency with Amplitude or Tableau.
- Intermediate knowledge of HTML and CSS for email development.
Culture & Benefits
- Mission-driven work with visible impact on mental health.
- Collaborative, inclusive culture grounded in core values.
- Competitive pay and benefits.
- Remote-first work environment for US-based employees.
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