CRM Manager (Marketing)

TL;DR

CRM Manager (Marketing): Executing newsletter formats and lifecycle strategy to maintain long-lasting member relationships through personalized, context-driven messaging with an accent on multi-channel communications. Focus on activating member data across email, push, and in-app channels to drive member base growth and churn reduction.

Location: Hybrid in Berlin, Germany. Extended remote options are available for employees (up to 120 days within the EU, UK, and Switzerland).

Company

hirify.global is a leading European platform for sports and wellness, now part of Wellhub, providing access to thousands of fitness experiences across 18 countries.

What you will do

• Ideate, plan, and execute regular newsletter formats and manual campaigns via email, push notifications, and in-app messages.
• Develop the lifecycle management strategy by implementing new touchpoints and tests within user flows to increase retention.
• Leverage consumer behavioral, transactional, and demographic data to deliver personalized marketing insights and content.
• Monitor campaign KPIs, build reports, and conduct A/B tests using dynamic templates to optimize performance.
• Utilize AI to automate existing CRM processes and identify new opportunities for state-of-the-art multi-channel communication.
• Collaborate with stakeholders across Tech, Product, B2B, and Customer Care to ensure deliverability and identify growth opportunities.

Requirements

• 2-3 years of experience in Digital Marketing and CRM across mobile and web environments.
• Hands-on experience with marketing automation platforms such as Braze, Airship, Iterable, or similar tools.
• Data-driven approach with the ability to analyze consumer behavior to generate actionable ideas.
• Fluent proficiency in both spoken and written English and German.
• Innovation mindset with a strong curiosity for leveraging AI in CRM automation.
• Experience working with dynamic templates and a customer-centric perspective.

Nice to have

• Previous experience with tools migration.

Culture & Benefits

• Free hirify.global L Pro Membership and discounts for friends and family.
• Flexible hybrid work model with the option to work remotely within the EU, UK, and Switzerland for up to 120 days per year.
• 30 days of paid annual vacation plus two additional days for volunteering.
• Annual professional development budget of €1,000 and weekly language classes in German and English.
• Complimentary access to the mental health provider Open Up.
• Regular team events, wellness initiatives, and flexible working hours.