CRM Manager (Braze)

TL;DR

CRM Manager (Braze): Own executing and optimizing CRM flows to convert leads and educate existing patients about services with an accent on audience segmentation strategies and insights-driven creative messaging. Focus on defining automations and campaigns across email, SMS, push notifications, and in-app content, analyzing results, and partnering with data, product, and engineering teams.

Location: New York, NY. Must be in NYC or willing to relocate to operate from the office 4 times a week.

Compensation: $135,000 - $165,000 USD

Company

AI-powered virtual care engine partnering with leading health systems like Mayo Clinic, Cedars-Sinai, and Mass General Brigham to modernize primary care.

What you will do

• Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content
• Define and execute audience segmentation strategies to enhance patient experience and messaging
• Partner with Data team to measure effectiveness, improve efficiency, and scale tactics
• Create benchmarks, analyze campaign results, and determine testing roadmap
• Collaborate with Product and Engineering to deliver important product information to patients
• Communicate marketing initiatives and results to team and external partners

Requirements

• 4+ years in CRM/lifecycle marketing in fast-paced environments; Braze experience preferred
• Demonstrated ability to hit growth goals through cohorting, insights-driven messaging, and testing
• Data and results-driven with strong storytelling using performance insights
• Excellent problem-solving with data-driven approaches to complex business problems
• Strong communication and cross-functional experience with creative, data, product teams, and partners
• Highly motivated, detail-oriented team player staying current on CRM and marketing trends

Culture & Benefits

• Hybrid work schedule with weekly lunches and stocked fridges
• Monthly social committees for company events
• 18 vacation days, 9 company holidays, 5 sick days, 2 personal days
• Stock options for full-time employees
• Paid parental leave, 401k, commuter benefits
• Competitive health, dental, and vision insurance