Senior Marketing Technologist (MarTech)

TL;DR

Senior Marketing Technologist (MarTech): Designing and evolving the marketing technology ecosystem and lifecycle orchestration with an accent on system design, intelligent automation, and cross-functional alignment. Focus on modernizing the connection between marketing systems, automating lifecycle decisions, and integrating AI to improve GTM performance.

Location: Hybrid (Austin, TX). Must be authorized to work in the U.S. (No sponsorship available).

Company

hirify.global is a leading provider of digital banking and lending solutions for financial institutions and fintechs in the U.S. and internationally.

What you will do

• Own and evolve the core lifecycle technology stack across Marketo, Salesforce, LeanData, and 6sense.
• Design systems and workflows for lifecycle progression, lead/account routing, and database quality.
• Collaborate with Sales, Analytics, and IT to transition towards a connected Revenue Operations model.
• Translate business strategies into technical marketing execution and measurable business outcomes.
• Act as a player-coach and super-user for the marketing technology ecosystem.
• Ensure all data collection and management adhere to security, privacy, and internal compliance policies.

Requirements

• Bachelor’s degree in Computer Science, Marketing, or a related field.
• 8+ years of B2B marketing experience, preferably within B2B SaaS.
• Hands-on expertise with Salesforce, Marketo, Google Analytics, and Google Tag Manager.
• Experience managing automation platforms, including lead scoring and nurturing streams.
• Must be authorized to work in the U.S. without sponsorship.
• Fluent written and oral English communication skills.

Culture & Benefits

• Hybrid work opportunities and flexible time off.
• Competitive health insurance and generous paid parental leave.
• Career development and mentoring programs.
• Employee peer recognition programs and company philanthropy initiatives.
• Inclusive environment prioritizing wellness and professional growth.