Growth Marketing Specialist (Fintech)

TL;DR

Growth Marketing Specialist (Fintech): Driving lead generation and pipeline growth for the Data business with an accent on integrated marketing campaigns and ABM strategies. Focus on leveraging martech stacks, executing A/B tests, and optimizing automated nurture campaigns to increase conversion.

Location: Hybrid (New York City, USA)

Salary: $88,000 - $154,000

Company

Global financial technology company and exchange operator.

What you will do

• Design and implement integrated marketing strategies to drive engagement for financial data and technology products.
• Manage multiple concurrent marketing campaigns across different lifecycle stages and channels.
• Develop and execute Account Based Marketing (ABM) strategies for targeted business growth.
• Create email marketing campaigns using Marketo, Outreach, and Salesforce.
• Develop marketing content, including emails, presentations, product collateral, and social posts.
• Use AI and martech tools to analyze customer behavior and execute strategic A/B tests.

Requirements

• 3-5 years of experience in marketing, with a strong preference for financial services or fintech.
• Proficiency with Marketo, Salesforce, Google Analytics, and MS Office.
• Must be based in New York City to support a hybrid work schedule.
• Strong written and verbal communication skills.
• Educational background in Marketing or Communications preferred.

Culture & Benefits

• Competitive rewards including base salary, annual bonus, and equity.
• 401(k) program with 6% employer match and Employee Stock Purchase Program.
• Comprehensive medical, dental, and vision coverage.
• Hybrid home/office work schedule for most positions.
• Education Assistance Program and professional development opportunities.