VP of Growth/Marketing (Gaming)

TL;DR

VP of Growth/Marketing (Gaming/B2B): Leading the marketing team and strategic vision to scale gamified experiences for consumer brands and entertainment venues with an accent on GTM playbooks, physical-to-digital user acquisition, and lifecycle engagement loops. Focus on architecting full-funnel growth across hybrid environments, optimizing B2B2C conversion metrics, and designing game-mechanic-driven revenue growth.

Company

hirify.global powers gamified experiences for consumer brands and entertainment venues, bringing competition to where people live, play, and watch.

What you will do

• Develop and execute end-to-end GTM playbooks for B2B partners in hospitality, entertainment, and fitness sectors.
• Architect acquisition and activation funnels bridging physical on-site touchpoints (QR, kiosks) and digital channels.
• Design engagement loops, loyalty hooks, and progression systems to translate venue visits into ongoing digital competitions.
• Define product positioning and messaging for SDK/API and kiosk experiences to create ROI-driven case studies.
• Establish a rigorous experimentation framework using A/B testing and in-venue pilots to scale growth strategies.
• Build and lead a high-performing growth organization, including lifecycle, PMM, and design specialists.

Requirements

• 8+ years of marketing leadership experience, including 3+ years in a C-suite or Head of position.
• Proven track record of launching mobile-first, real-time, social, or gaming platforms (B2B or D2C).
• Strong expertise in omnichannel architecture, data scalability, and behavioral analytics.
• Deep experience managing end-to-end sales cycles and comprehensive GTM launches.
• Fluency in user data, A/B testing methodologies, and KPI instrumentation (CAC/LTV, ARPU, NRR).
• Exceptional communication skills for executive and board-level reporting.

Culture & Benefits

• Opportunity to lead strategic vision and help build a category-defining product.
• High-impact leadership role reporting directly to the COO.
• Cross-functional collaboration with Product, Engineering, and Sales teams.
• Fast-paced "0 to 1 to N" builder environment that values speed, iteration, and high-quality execution.