Gaming Category & Marketing Manager (Gaming)

TL;DR

Gaming Category & Marketing Manager (Marketing): Leading marketing execution across online and offline channels for the gaming category in Switzerland with an accent on the esports ecosystem and customer experience. Focus on developing 360-degree consumer journeys, optimizing digital marketing mixes, and managing P&L profitability for the product line.

Location: On-site in Zurich, Switzerland (5 days/week). Note: First 30 days require being based in Munich 3 days/week for onboarding.

Company

A global leader in design and connected devices that empowers collaboration and fosters play.

What you will do

• Lead a 360-degree consumer journey approach including digital, PR, social, partnerships, and point of sales.
• Develop and optimize digital strategies to drive traffic to Etail pages across multiple platforms.
• Manage the development of best-in-class POSM and local digital assets to strengthen brand awareness.
• Own marketing insights and reporting, setting up KPIs and measuring ROI to derive actionable results.
• Collaborate with regional teams, account managers, and agencies to identify key players and drive gaming business growth.

Requirements

• 7+ years of experience in product marketing or brand management within the consumer goods industry.
• Proven experience in P&L management and successfully growing product category profitability.
• Strong leadership and communication skills with the ability to influence brand strategy.
• Ability to analyze sales trends at the SKU level to develop forecasts and sales plans.
• Deep passion for gaming and esports culture, including pro-circuit storylines and gear.
• Must be based in Zurich, Switzerland, for full-time on-site work.

Culture & Benefits

• Inclusive and diverse environment that celebrates differences.
• Comprehensive and competitive benefits packages focused on physical, financial, and emotional wellbeing.
• Culture of equality and environmental sustainability.
• Flexible work environment designed to support families and personal growth.