Sr Manager CRM (Gamedev)

TL;DR

Sr Manager CRM (Gamedev): Owning the end-to-end communication ecosystem for Star Trek Fleet Command with an accent on lifecycle strategy, player engagement, and cross-functional collaboration. Focus on building high-performing messaging campaigns, optimizing player journeys, and influencing product design to drive retention and LTV.

Location: Must be based in Barcelona, Spain

Company

hirify.global is a leading global interactive entertainment company and mobile game developer behind major titles like MONOPOLY GO!, Star Trek Fleet Command, and Stumble Guys.

What you will do

• Own the end-to-end CRM and lifecycle communication calendar, aligning messaging with live ops events and feature releases.
• Define and evolve lifecycle strategies for various player segments including new, active, and VIP cohorts.
• Lead the development of high-quality, performance-driven copy across push, email, and in-game channels.
• Partner with Product and Live Ops teams to influence feature design and ensure player journeys are optimized.
• Design and prioritize experiments such as A/B tests and holdouts to improve campaign performance.
• Actively play the game to maintain a deep understanding of the player experience, economy, and community sentiment.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, product marketing, or growth roles.
• Proven experience in midcore mobile games, either professionally or as a deeply engaged player.
• Strong creative instincts with the ability to write compelling, performance-driven copy.
• Proficiency with CRM platforms such as Braze or Iterable.
• Experience working within sprint-based development environments.
• Excellent cross-functional communication and stakeholder management skills.

Culture & Benefits

• Work in a global team of game lovers dedicated to innovating the mobile games industry.
• Collaborate in a tenet-driven culture focused on meaningful connections and vibrant communities.
• Opportunity to work on one of the most successful mobile games in the industry.
• Engage in a professional environment that values merit, diversity, and innovation.