Manager, Outbound Sales Development (SMB)

TL;DR

Manager, Outbound Sales Development (SMB): Leading the SMB Sales Development function to build and optimize the outbound pipeline for retail, wholesale, and e-commerce merchants with an accent on sequencing strategy and qualification frameworks. Focus on coaching SDRs, refining ICP criteria, and aligning campaign strategies with MRR targets.

Location: Must be based in Ontario, Canada

Salary: $130,000 - $150,000 CAD

Company

Lightspeed is a global commerce platform that provides cloud-based solutions to help retail, hospitality, and golf businesses simplify and scale their operations.

What you will do

• Design and execute outbound prospecting strategies targeting SMB merchants within the NuORDER network.
• Hire, onboard, and coach a team of SMB SDRs, focusing on discovery quality and objection handling.
• Own the end-to-end qualification process and define ICP criteria for the SMB segment.
• Monitor pipeline health metrics and drive continuous improvement in contact rates and SQL volume.
• Partner with SMB Account Executives and Marketing to align on handoff quality and lead scoring.

Requirements

• 2–3+ years in sales development or outbound sales.
• At least 1 year of experience in a people management role.
• Proficiency with Salesforce and sales engagement platforms like Outreach or Salesloft.
• Data-driven mindset with the ability to analyze funnel metrics.
• Fluency in English as a working language.
• Must be based in Ontario, Canada.

Culture & Benefits

• Flexible work environment and remote work policies.
• Equity options and pension plan contributions.
• Health and wellness credits.
• Professional training and continuous learning opportunities.
• Enhanced parental leave and flexible paid time off.