Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Developing and executing GTM strategies and outbound campaigns for specific industry verticals to drive cross-product adoption with an accent on audience-specific narratives and sales enablement. Focus on optimizing full-funnel performance and aligning market feedback with product development.

Location: Hybrid (San Francisco or New York)

Salary: $160,800 - $200,398 per year

Company

hirify.global is a fintech platform that empowers developers to build financial products by connecting users' accounts to thousands of financial institutions across the US, Canada, UK, and Europe.

What you will do

• Develop audience-specific messaging, positioning, and narratives for assigned industry verticals.
• Lead end-to-end outbound B2B marketing campaigns across paid, email, content, events, and ABM channels.
• Create and maintain GTM collateral including pitch decks, one-pagers, and sales battle cards.
• Serve as a strategic feedback loop between GTM teams and Product/Marketing organizations.
• Analyze full-funnel performance metrics (CTR, MQL, CVR) to iterate on targeting and messaging.
• Define and maintain Ideal Customer Profiles (ICPs) for target industries.

Requirements

• 4–6 years of experience in product marketing, industry marketing, or B2B GTM functions.
• Proven experience owning B2B outbound marketing campaigns from brief to post-campaign analysis.
• Proficiency with multiple outbound channels (ABM, email, paid, events).
• Strong data literacy for diagnosing campaign performance and funnel metrics.
• Must be based in San Francisco or New York.
• Familiarity with open banking, payments, fraud prevention, or lending.

Culture & Benefits

• Mission-driven environment focused on unlocking global financial freedom.
• Inclusive culture that values diverse professional and lived experiences.
• Commitment to equal opportunity and reasonable accommodations for all candidates.
• Competitive compensation package including base salary, commission, and equity.