Enterprise GTM Manager (AdTech)

TL;DR

Enterprise GTM Manager (AdTech): Translating complex product capabilities into compelling market narratives for pharmaceutical marketers with an accent on sales enablement and cross-functional alignment. Focus on synthesizing technical DSP features into cohesive stories and driving product strategy based on market intelligence.

Location: Must be based in the United States

Salary: $125k–$140k base + $7.5k target annual bonus

Company

hirify.global is part of a world-leading health marketing ecosystem (including Medscape and WebMD) providing a purpose-built healthcare DSP for pharmaceutical marketers.

What you will do

• Develop core sales and content narratives to differentiate the enterprise offering in the market.
• Create sales enablement materials including pitch decks, battle cards, and training programs that drive revenue conversations.
• Partner with B2B and content marketing to refine general market positioning and produce case studies.
• Conduct market and competitive analyses to inform product investment and strategic iterations.
• Collaborate with product management to ensure the roadmap reflects market needs and goal alignment.
• Lead client pitches and synthesize complex product features into customizable enterprise stories.

Requirements

• 5+ years of experience in product marketing, GTM strategy, or consulting within healthcare, pharma, or ad tech.
• Deep understanding of the media ecosystem, including how agencies plan and buy and how brands evaluate partners.
• Proven ability to translate technical product capabilities into clear narratives for non-technical audiences.
• Extremely comfortable using Claude and other AI platforms.
• Experience building actionable sales enablement content and conducting competitive intelligence.
• Must be based in the United States

Culture & Benefits

• Comprehensive healthcare including medical, dental, vision, and 100%-paid life and disability insurance.
• 401(k) matching program.
• Generous paid vacation, sick time, and paid parental leave with adoption assistance.
• Annual tuition assistance and a Better Yourself Wellness program.
• Commuter benefits and commuting subsidies.
• Referral bonus program and group volunteer opportunities.