Senior Copywriter & AI Systems Architect

TL;DR

Senior Copywriter & AI Systems Architect (Marketing): Reinventing copy production across the marketing funnel for a fintech/SMB platform with an accent on outcomes-first writing, brand standards, and AI-powered scaling. Focus on architecting AI systems like Claude skills, building style guides, and coaching teams on high-converting messaging.

New York, NY. Must be commutable to NYC headquarters; default in-office 3-4 days per week with required attendance Tuesdays and Thursdays.

Salary: $145,000-$170,000 + target equity + benefits (New York)

Company

hirify.global builds an ecosystem of business management tools including booking, marketing, analytics, and payments for over 100,000 small business owners.

What you will do

• Write copy across paid social, email, landing pages, video scripts, and campaigns highlighting business-owner pain points and hirify.global solutions.
• Architect and build AI-powered copywriting/review systems, design Claude skills, test outputs, and iterate workflows.
• Maintain living style guide and brand voice framework as foundation for all copy and systems.
• Serve as editorial authority: run AI reviews, provide feedback, and coach partners on messaging.
• Develop campaign messaging, creative territories, and taglines to stand out in competitive markets.
• Research top brand/performance marketing and integrate AI systems thinking to advance team work.

Requirements

• 5+ years copywriting experience with portfolio in brand, performance, and lifecycle marketing.
• Deep fluency in outcomes-first writing translating features to business impact and narratives.
• Experience setting organizational copy standards via style guides, voice frameworks, or AI systems.
• Hands-on AI fluency building writing tools and workflows that transform team operations.
• Strong performance marketing instincts for converting copy in paid environments.
• Clear point of view on great copy with ability to defend and rally partners.

Culture & Benefits

• Flexible PTO and generous fully-paid parental leave.
• Competitive health/dental insurance (premiums partially covered), fertility/adoption benefits, 401k, Dependent Care FSA.
• Professional development stipend, pre-tax commuter benefits, home office support.
• Team bonding opportunities both virtual and in-person throughout the year.