Associate Director, Social Media, Health and Education

TL;DR

Associate Director, Social Media, Health and Education: Develop and execute audience-first content strategies across national social channels with an accent on educational storytelling, brand integration, and platform-specific tactics. Focus on moderating engagement, deploying paid social campaigns, and leading responses to sexual and reproductive health discussions on emerging channels like YouTube and Pinterest.

Location: Hybrid in New York, NY or Washington, DC

Salary: $101,000 - $106,000 a year

Company

Nation’s leading provider and advocate of sexual and reproductive health care and sex education, supporting affiliates and engaging in public advocacy.

What you will do

• Partner cross-divisionally to execute education and brand strategies on national channels, integrating organizational goals.
• Oversee day-to-day content calendars, moderation, audience engagement, and rapid response across c3 social properties.
• Lead evergreen content development, paid social strategies, and growth tactics for emerging channels like YouTube and Pinterest.
• Develop campaign content for key SRH moments and sex education response guides for comments and DMs.
• Build audience analysis reports, trend reports, and leverage social listening to lead online discussions.
• Provide project management support and translate analytics into strategy enhancements.

Requirements

• 4-6 years in social media or content marketing
• 3-4 years in sex education, sexuality, sexual health, or reproductive health
• Strong understanding of social, digital, and influencer landscape, internet culture, U.S. politics, and pop culture.
• Ability to build content through racial equity framework, analyze performance data, and manage multiple projects in fast-paced environment.
• Exceptional written/verbal communication, presentation, and cross-functional collaboration skills.
• Basic digital analytics knowledge and platform trends awareness.

Culture & Benefits

• Commitment to "In This Together" ethos fostering belonging, learning, and recognition of contributions.
• Dynamic environment valuing diversity, inclusion, respect, integrity, customer focus, and innovation.
• Union position with 0-15% domestic travel.
• Equal employment opportunity employer participating in E-Verify.