Director of CRM (Marketing)

TL;DR

Director of CRM (Marketing): Designing and architecting a data-driven customer lifecycle engine to maximize long-term retention and engagement with an accent on automation, behavioral triggers, and multi-channel sequencing. Focus on scaling global retention KPIs and building a scalable CRM data schema from the ground up.

Location: On-site in Berlin (5 days a week)

Salary: €120K – €160K

Company

hirify.global is a high-growth, bootstrapped marketing technology company building a reward-based user acquisition system for global advertisers.

What you will do

• Own the full CRM strategy and architecture, including user journey mapping and logic design.
• Build automated engagement systems utilizing behavioral triggers and sequencing across Email, Push, SMS, and In-App channels.
• Define the CRM data schema in partnership with Data and Engineering to ensure real-time event tracking.
• Scale global retention KPIs (Day-30, Day-90) through systematic testing and experimentation frameworks.
• Collaborate with Senior PMs and the Head of UA to unify the user experience from acquisition to monetization.

Requirements

• Deep expertise in CRM data architecture and building scalable systems.
• Proven experience in high-volume B2C engagement for companies with large, active user bases.
• Mastery of omnichannel platforms (e.g., Braze), including API-triggered campaigns and complex automated flows.
• Strong analytical skills to translate data insights into structural architectural decisions.
• Must be based in Berlin and able to work on-site 5 days a week.

Nice to have

• Experience overhauling fragmented or messy CRM systems into scalable lifecycle engines.

Culture & Benefits

• Participation in a virtual equity program for Berlin-based employees.
• Modern central Berlin office with provided breakfasts and lunches.
• Transport subsidy and language learning opportunities.
• Urban Sports Club membership.
• High-intensity, high-ownership environment for fast career acceleration.