Head of Marketing (SaaS)

TL;DR

Head of Marketing (SaaS): Leading the full marketing function for a digital product platform with an accent on ICP refinement, pipeline generation, and revenue enablement. Focus on testing positioning hypotheses in real-market campaigns and building a data-driven demand generation machine.

Location: Hybrid in Berlin, Germany

Company

hirify.global is a cloud-based SaaS platform that empowers entrepreneurs to create and sell digital products and online courses.

What you will do

• Define and continuously test ICP, value proposition, and competitive positioning through real-market experiments.
• Build and execute a demand generation strategy to deliver high-quality MQLs that convert to SQLs.
• Manage all paid marketing channels including Meta, Google Ads, and LinkedIn, while owning SEO and GEO optimization.
• Lead and develop a team of 5–6 FTEs across performance marketing, content, SEO, and events.
• Collaborate with Sales and CSM to build enablement materials and drive product adoption and expansion.
• Develop a comprehensive events strategy for both external acquisition and internal community building.

Requirements

• 7+ years of B2B SaaS or Fintech marketing experience, with at least 3 years in a leadership role.
• Proven commercial mindset with a track record of owning revenue or pipeline numbers.
• Hands-on experience with performance marketing and outbound automation tools like Clay, Apollo, or HubSpot.
• Analytical proficiency in Salesforce, GA4, and BI tools for attribution and data-driven decision making.
• Fluent in both German and English.
• Must be based in or able to work hybrid in Berlin, Germany.

Nice to have

• Experience in the creator economy, digital education, marketplaces, or PLG-driven products.

Culture & Benefits

• 30 vacation days per year.
• Personal training and development budget of €1,500 annually.
• Pension program with company match up to 30% of employee contributions.
• Free BVG ticket for Berlin public transport.
• Culture of equity, inclusion, and professional coaching.